March 28, 2016 — Tom Webb, Associate Broker with CENTURY 21 Signature Realty has earned the nationally recognized Pricing Strategy Advisor (PSA) certification. The National Association of REALTORS® awards the PSA certification to REALTORS® as determining property values depends more than ever on professional expertise and competence, the best use of technology, and a commitment to approach the pricing assignment from various perspectives.
Tom Webb commented on this designation. “Pricing is one of the top components to selling a property. An inaccurately priced property preforms poorly when on the market and generally causes stress and anxiety for the sellers. I am committed to appropriate marketing pricing that provides for a property sale and maximized return for a seller client.”
“The market demands accurate property value assessments, so NAR is excited to provide RealtorsÒ with enhanced tools, education and expertise to determine the most accurate value for a home and give their clients a leg up when buying or selling,” said NAR President Tom Salomone.
The PSA certification provides REALTORS® with knowledge and skills to select appropriate comparables and make accurate adjustments, guide sellers and buyers through the details of comparative market analyses and the underlying pricing principles that inform them, and interact effectively with appraisers. REALTORS® awarded the certification are equipped to guide clients through the anxieties and misperceptions they often have about home values.
For more information about the PSA certification, visit www.pricingstrategyadvisor.org.